One of the main problems why the old website didn’t generate leads was that contact features weren’t prominent. The site included a phone number, but no call to action. It wasn’t user-friendly or designed for mobile search. Search engine optimization was nonexistent.
The old site was also extremely cluttered. Even though the site wasn’t optimized for search it experienced traffic. Kārtība Tīrība had a reputation for extremely high-quality work that caused people to look for them online. Once they found the site, they weren’t sure what to do because of the inefficient page design and confusing navigation. Leads fell through the cracks.
Website Redesign Cost vs. Benefit
Before the redesign, Juris estimated he might have gotten one lead from his website every six to nine months, two a year at most. In the first twelve months after his redesign, he received 178 calls from his new site.
That’s an 8,800 percent increase.
“One lead averages €1500 a month,” he said. “That’s €18,000 a year. Spade Design’s services pay for themselves dozens of times over.”
Juris was surprised how quickly he saw results in terms of traffic and leads. He knew it was normal to wait six months to a year to see organic traffic improve after a redesign. He said he saw a dramatic increase in just three months.